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0 · Is Victoria's Secret Planting Tracking Devices in Bras?
1 · Fact check: Victoria's Secret tags do not track customers
2 · Fact Check: Victoria's Secret Is NOT Putting Tracking Devices Int

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Is Victoria's Secret Planting Tracking Devices in Bras?

Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers.

Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers.

Social media posts claim Victoria's Secret is tracking its customers through tags. But the RFID chips that retailers use are for inventory tracking. AP’S ASSESSMENT: False. The tiny barcode-like tag highlighted in the video is actually an ultra high frequency device used to track inventory in the store, said Justin Patton, director of a radio- frequency identification — RFID — lab at Auburn University.

Victoria’s Secret has responded to a wave of videos circulating on social media claiming that the company has implanted chips inside bras to track customers. One TikTok video in June generated . Walker’s video appeared to inspire other Facebook users to dissect the tags on Victoria’s Secret bras and remove the trackers: Often, the post simply addressed the purported radio frequency identification (RFID) tracker in Victoria’s Secret bras. Social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track users. The claim appears to have originated in a viral TikTok video that shows someone cutting open the tag on a Victoria’s Secret bra to reveal an RFID tag, while a person off-camera says, “Today I found out that Victoria Secret tracks you!”.

Fact check: Victoria's Secret tags do not track customers

Claim: Victoria's Secret is putting tracking devices in its bras Recently, some social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track. The information said by the spokesperson of Victoria's Secret was also supported by the RFID lab director at Auburn University, Justin Patton. He shared that the company was using a "passive UHF RFID tag." These tags have only a range of just a few meters.

Claim: Victoria's Secret puts radio-frequency identification tags (RFID) chips in its bras so that it can track customers. Social media posts claim Victoria's Secret is tracking its customers through tags. But the RFID chips that retailers use are for inventory tracking. AP’S ASSESSMENT: False. The tiny barcode-like tag highlighted in the video is actually an ultra high frequency device used to track inventory in the store, said Justin Patton, director of a radio- frequency identification — RFID — lab at Auburn University.

Victoria’s Secret has responded to a wave of videos circulating on social media claiming that the company has implanted chips inside bras to track customers. One TikTok video in June generated .

Walker’s video appeared to inspire other Facebook users to dissect the tags on Victoria’s Secret bras and remove the trackers: Often, the post simply addressed the purported radio frequency identification (RFID) tracker in Victoria’s Secret bras. Social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track users. The claim appears to have originated in a viral TikTok video that shows someone cutting open the tag on a Victoria’s Secret bra to reveal an RFID tag, while a person off-camera says, “Today I found out that Victoria Secret tracks you!”.

Claim: Victoria's Secret is putting tracking devices in its bras Recently, some social media users have been sharing images online of radio-frequency identification (RFID) tags on Victoria’s Secret clothing items and claiming they are being used to track.

Fact Check: Victoria's Secret Is NOT Putting Tracking Devices Int

Is Victoria's Secret Planting Tracking Devices in Bras?

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